Founded by ex-Salesforce, McKinsey, and Big Data startup veterans, our client is a Buyer Intelligence Platform that creates a single source of truth on why and how B2B customers are buying, and why they're choosing you vs. competition. They use A.I. to mine unstructured sales conversations (e.g., emails, call transcripts, CRM notes, documents), identifies what messaging is converting at each step of the buying journey, and then shares these insights with Marketing, Sales, and Product teams, creating a closed win/loss feedback loop, eliminating guesswork and opinions.
Jul 16, 2021